Originally founded to promote the work of singer-songwriter John Hosking, Third Path Promotions now serves a wider list of Musicians with both fee-based services and grassroots referral swaps. Marketing your own work feels grueling. But you don’t have to go it alone anymore!

Fee-based booking and grassroots booking swaps – Third Path can assist with conventional fee-based booking services, billed as an hourly monthly package and guided by your personal booking goals. If you’re just starting out, our co-marketing swaps might be more appropriate. It’s a great way to get to know our community and it’s totally free!

Other Conventional Services

  • Bio writing
  • Press releases
  • Press release distribution
  • Media relations and follow-up
  • Web content
  • Editing existing content
  • Blog management
  • Fan newsletters
  • Guest blog promotions
  • Social media tips
  • Word-of-mouth fan advocate initiatives
  • Global promotions plans and implementation
  • Referral for design, branding, videography and more


Our founder, John Hosking, has over 30 years of experience living off of and promoting the performing arts in rural communities. His partner, Anika Hanisch, draws from over 20 years of promotion and marketing work in the non-profit and small business sector. We know what works and what doesn’t when you’re a small or single-person venture. If you’re not quite ready to hire a marketing agency, but your too busy playing gigs to stay on top of promotions, Third Path might be the perfect fit!